Luxury Fashion Jewellery

Bling By Viya. Made to catchevery light.

Gold-plated jhumkas, chokers and kante for weddings, festivals and every day in between.

Bling By Viyathe jewellery house of VIYA

The light story

01
Kundan
The royal look of the Mughal courts, with glowing stones framed in gold.
Explore Kundan
02
Polki
The soft, ancient fire of uncut stones in their natural shape.
Explore Polki
03
Jadau
Richly set stones in the temple tradition of Indian goldwork.
Explore Jadau
04
Moissanite
A brilliant with more fire than a diamond, made to be worn every day.
Explore Moissanite

New arrivals

From the wedding morning to an ordinary Tuesday, edits gathered for the days you will remember.

Tell us who it is for, the occasion and your budget. We will gather the pieces that fit.

Bridal consultation

Sit with us in store, or join a private video call from home, and plan every look of the celebration at your own pace.

Secure payments
Every checkout is handled securely by Razorpay.
Pan-India delivery
Delivered across India, with complimentary shipping on orders above ₹2,000.
Easy exchanges
Something not quite right? Our exchange policy explains every step.
Read the policy
Jewellery care guide
How to store, wear and keep your pieces shining.
Read the guide

Our sister house

Complete the look with VIYA.

Luxury women’s clothing from VIYA, for the outfit your jewellery deserves.